Real Estate SEO: How to Rank Your Website for 2025
Blog / Real Estate SEO: How to Rank Your Website for 2025

Mastering Keyword Research for Your Real Estate Website and Content
Are you struggling to determine which keywords to use on your real estate website and content to rank on Google?
In today’s blog post, I’ll show you how simple it can be to strategize for keywords and how easy it is to use free tools like Google Search to figure out whether or not you can compete for a keyword and rank higher. These strategies will help you generate more leads and grow your real estate business!
If you would rather watch or listen to this content, check out the video!
Why Keyword Research Matters in Real Estate SEO
Keyword research is essential for optimizing your website and content to ensure it reaches the right audience.
Many real estate professionals overcomplicate the process or aim for highly competitive keywords that are almost impossible to rank for due to dominance by major sites like Zillow, Realtor.com, and Redfin. Instead, using longtail keywords—highly specific phrases that indicate a user’s intent—can significantly improve your chances of ranking higher and converting leads.
Understanding Short-Tail vs. Long-Tail Keywords
A common mistake many agents make is trying to rank for generic, high-competition keywords such as:
- Houston Realtor
- Houston Real Estate
- Houston Real Estate Agent
Unfortunately, these keywords are dominated by large real estate websites, making it nearly impossible for individual agents to rank on the first page. Instead, long-tail keywords provide a better opportunity to rank and convert leads, such as:
- Homes for sale in Houston under $300,000
- Best neighborhoods in Houston for families
- Pet-friendly apartments in Houston TX
Long-tail keywords are more specific and often indicate that a searcher is closer to making a decision, whether it’s buying or selling a home.
Using Google Search to Determine Keyword Viability
One of the easiest and free ways to gauge competition for a keyword is to simply search for it on Google and analyze the results. Here’s how you can do it:
- Search for your desired keyword – If you see that the top results are dominated by Zillow, Redfin, and other major players, it may be too competitive.
- Look for individual agents – If you notice that some real estate agents or smaller firms are ranking on the first page, it’s a good sign that you have a chance to rank as well.
- Analyze suggested searches – At the bottom of Google’s search results, you’ll find related search queries that can provide additional keyword opportunities.
Hyper-Local Keywords for Better Ranking
Focusing on hyper-local keywords that include specific neighborhoods, landmarks, and community features can improve your ranking potential. Examples include:
- Three-bedroom homes for sale in Cinco Ranch TX
- Energy-efficient homes in Richmond TX
- Affordable starter homes in Katy TX
- New homes in Richmond TX under $200,000
If Google’s search results show that not all top positions are taken by large real estate websites, this indicates an opportunity to create content around that keyword.
Additional Free Keyword Research Tools
While Google Search is a fantastic free tool, you can also utilize:
- Google Keyword Planner – Provides insights into search volume and competition levels.
- Ubersuggest (by Neil Patel) – Offers keyword ideas, difficulty scores, and ranking data.
- Keywords Everywhere – A browser extension that displays keyword metrics as you search.
- VidIQ (for YouTube) – Helps identify trending real estate topics and keywords for video content.
Creating Content Around Long-Tail Keywords
Once you’ve identified low-competition keywords, it’s time to create high-quality content optimized for them. Consider writing:
- Blog posts targeting those specific searches
- YouTube videos answering common questions related to the keywords
- Landing pages optimized for buyer and seller intent
- Google Business Profile posts incorporating local keywords
Keyword research doesn’t have to be overwhelming. By focusing on long-tail and hyper-local keywords, analyzing Google search results, and leveraging free tools, you can increase your chances of ranking on search engines and attracting high-quality leads.
If you need help with real estate website design, SEO optimization, or Google Business Profile management, we offer professional services to help you grow your business. Additionally, if you’re looking for free training, resources, and coaching, consider partnering with me at eXp Realty inside the Agent Wolfpack. Book a one-on-one strategy call today to learn more!
Start implementing these keyword research strategies today, and watch your real estate website rise in rankings!
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