The only HighLevel system built for how real estate
actually works.
Generic GHL setups don't understand real estate. Our system was built by a licensed agent and marketer with 19+ years of experience — with every pipeline, automation, funnel, and workflow designed specifically around how agents, teams, and brokerages actually operate.
HighLevel is powerful.
But it wasn't built for real estate.
Most agents who try HighLevel on their own get excited, get overwhelmed, and cancel within 60 days. Not because GHL is bad — because they're starting from a blank slate that has no idea what a buyer pipeline is, what a listing automation should do, or how a transaction management workflow needs to be structured.
Real estate is not like other industries. You have buyers and sellers. You have listings and transactions. You have agent attraction if you're building a team or group. You have neighborhood farming, open house follow-up, and past client reactivation. None of that exists in a generic GHL account.
That's why we built a real estate specific system from the ground up — not adapted from a generic template, but built specifically for how this industry works.
Everything has to be built from scratch before you can do anything useful.
GHL's documentation teaches the platform, not your business.
Most businesses spend weeks just getting the basics working.
Without a blueprint, most people waste time on features that don't generate a single lead.
Every feature your real estate
business actually needs.
Built by a licensed agent and tested with real teams — every pipeline, automation, and workflow was designed around how real estate actually operates.
Buyer & Seller Pipelines
Separate pipelines for buyers, sellers, investors, renters, and commercial — each with custom stages, fields, and automations built around how those relationships actually progress.
Transaction Management
Track every deal from contract to close with a dedicated transaction pipeline — key dates, document checklists, milestone automations, and deadline reminders all built in.
Lead Capture Funnels
Pre-built landing pages and funnels for buyer leads, seller leads, open house registrations, and home valuation requests — all connected directly to your pipelines.
AI Conversation Automation
AI-powered follow-up that engages leads automatically via SMS, email, and voice — inbound and outbound. Qualify leads, answer questions, and schedule appointments around the clock without lifting a finger.
Inbound & Outbound AI Calls
AI handles inbound calls and makes outbound calls on your behalf — following up with new leads, re-engaging cold prospects, and transferring warm leads directly to you when they're ready to talk.
Automated Follow-Up Sequences
Multi-channel follow-up sequences for new leads, long-term nurture, past clients, and sphere of influence — email, SMS, and voicemail drop all working together automatically.
Custom Appointment Calendars
Booking calendars for buyer consultations, listing appointments, strategy calls, and open houses — replacing Calendly with a fully integrated system connected to your CRM.
AI Reputation Management
Automated review requests sent after closing, open house visits, and key milestones — building your Google and social proof on autopilot without you having to ask manually.
Agent Attraction Tools
If you're building a group, team, or brokerage — dedicated funnels, landing pages, and nurture sequences built specifically for attracting and converting agents are included.
Neighborhood Farming Sequences
Automated campaigns for geographic farming — market update emails, just listed/just sold notifications, and community content sequences that keep you top of mind in your target neighborhoods.
Website & Landing Pages
Full website builder and custom landing pages built inside GHL — no need for a separate website platform for your core agent pages, community pages, and lead capture pages.
Blog Builder with AI
Create and publish blog content directly inside GHL using AI — no extra subscription needed. Build your SEO presence without leaving the platform.
Social Media & Content Tools
Schedule and publish content across your social platforms directly from GHL — keeping your brand active without jumping between tools.
Every real estate niche covered
Residential resale · New construction · Luxury · Investment · Commercial · Probate · Foreclosure · Property management — fields and pipelines for every niche built in.
HighLevel vs
other real estate CRMs.
Most real estate CRMs do one or two things well. HighLevel does everything — and when it's set up correctly for real estate, nothing else comes close.
All four platforms now offer some form of AI conversation and calling — but HighLevel gives you the most flexibility. Unlike BoldTrail and Lofty which lock you into their AI system, HighLevel lets you fully customize your AI workflows, prompts, and conversation logic to match your exact business process. Follow Up Boss requires an additional third-party integration just to get there. And on top of AI conversations, HighLevel still wins on funnel building, course hosting, social scheduling, reputation management, and working across any industry — not just real estate.
Three ways to get
HighLevel for real estate.
Whether you want to install it yourself, have us build it for you, or need a fully custom solution — there's a path for every budget and every situation.
Real Estate GHL Snapshot
Get our complete pre-built real estate GHL system and install it into your own account. Every pipeline, automation, funnel, and workflow already built — you just customize the details for your market and brand.
- All buyer & seller pipelines
- Transaction management pipeline
- Lead capture funnels & landing pages
- Automated follow-up sequences
- AI conversation automation
- Inbound & outbound AI calls
- Appointment calendars
- AI reputation management
- Agent attraction tools
- Every real estate niche covered
Done For You Setup
We install our complete real estate snapshot into your GHL account and set it up specifically for your business — your brand, your market, your workflows. You show up to a fully working system.
- Everything in the snapshot
- Custom branded to your business
- Fully configured and tested
- Guided walkthrough after setup
- 30 days of post-setup support
Custom GHL Build
Need something beyond our snapshot? We build fully custom HighLevel systems for teams, brokerages, and agencies with specific workflows, integrations, and requirements. Built from the ground up for your exact operation.
- Custom pipeline architecture
- Custom automations & workflows
- Custom branded funnels & websites
- Team & multi-user setup
- Integrations with your existing tools
- Full training & documentation
Built for every kind of
real estate professional.
Solo Agents
Replace 6+ tools with one platform. Generate leads, nurture on autopilot, and never miss a transaction step — built for every specialty: buyer, seller, investor, commercial, probate, foreclosure, and more.
Teams & Brokerages
Standardize your entire operation on one platform. Lead routing, shared pipelines, multi-agent collaboration, and brokerage-branded marketing — all built in. Give your agents the tools they need without building it yourself.
Marketing Agencies
Offer your real estate clients a complete, professionally built GHL system. Agency license available for unlimited installs across your sub-accounts. White label it under your brand and offer it as your own.
Don't have HighLevel yet?
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Straight answers about
HighLevel for real estate.
Do I need HighLevel experience to use your snapshot?
No. The snapshot arrives with every pipeline, automation, funnel, and calendar already built, and the guided setup walks you through customizing it for your market and brand. If you'd rather not touch it at all, the Done For You Setup has us install and configure the whole thing, then walk you through it live.
Is HighLevel a good CRM for real estate agents?
It's the most capable platform available — but only when it's set up for real estate. Out of the box it's a blank slate with no concept of buyers, sellers, listings, or transactions. Configured properly, it replaces your CRM, website, funnels, calendar, email and SMS marketing, reputation management, and follow-up automation in one login.
Does HighLevel have IDX integration for real estate listings?
Not natively. IDX comes through a third-party integration, which we can set up alongside your HighLevel build. Most agents run HighLevel as the CRM, funnel, and automation engine and connect an IDX solution for live MLS search — that combination costs less and does more than the all-in-one real estate CRMs.
How does HighLevel compare to Follow Up Boss?
Follow Up Boss is a strong CRM and does lead follow-up well. What it doesn't do is build websites, funnels, or landing pages, host courses, manage reputation, or schedule social content — and its AI conversation features require an additional third-party integration. HighLevel covers all of it in one subscription, typically for less.
How does HighLevel compare to BoldTrail or Lofty?
BoldTrail and Lofty are purpose-built for real estate and include IDX, which HighLevel doesn't. The tradeoff is flexibility: both lock you into their AI system and their way of working. HighLevel lets you fully customize workflows, prompts, and conversation logic, adds course hosting, social scheduling, reputation management, and white labeling, and works across any industry if you ever expand beyond real estate.
Can I use HighLevel if my brokerage already provides a CRM?
Yes, and many agents do. Your brokerage CRM belongs to the brokerage — if you leave, your database and automations may not come with you. HighLevel is your account, your data, and your systems regardless of where you hang your license. Plenty of our agents run both during a transition period.
What does HighLevel cost for real estate agents?
HighLevel starts at $97/month for a single account, with an agency tier that adds unlimited sub-accounts and white labeling. Our snapshot and setup services are priced separately. Since HighLevel replaces tools most agents are already paying $500+/month for collectively, it usually lowers total software spend.
Can teams and brokerages use your GHL system?
Yes. The system supports lead routing, shared pipelines, multi-agent collaboration, and brokerage-branded marketing. For larger operations with specific workflows or integrations, the Custom GHL Build is the right path — we architect the pipelines and automations around how your team actually runs.
Do you offer support after I install the snapshot?
Done For You Setup includes 30 days of post-setup support. Beyond that we offer ongoing support and optimization, and partners at eXp Realty in the Hi5 Group get the snapshot free plus coaching access as part of the group.
Let's talk about
your real estate business.
Grab a time and we'll walk through your market, your lead sources, and how the real estate snapshot and automations fit the way you actually work.
- A straight answer on whether this is the right fit
- Every question about the snapshot and what it includes
- A walkthrough of the pipelines and automations you get
- Zero pressure — no pitch, no hard close
Ready to run your real estate
business on one platform?
Whether you want to install our snapshot yourself, have us build it for you, or need a fully custom solution — the next step is simple. Choose your path below.