7 Real Estate SEO Strategies to Rank Your Website on Google

Start by identifying high-potential keywords and phrases to target using tools like Ubersugguest (highly recommend), Google Keyword Planner, and Google Trends. Choose a primary keyword for each page or piece of content on your website and incorporate related secondary keywords throughout the content. This is an essential first step to ensure that your website and content are optimized for the right keywords, helping to improve your website’s visibility and attract more relevant traffic.

When conducting keyword research for your real estate business, it’s important to focus on targeting low and medium-competition keywords first. While it might be tempting to go after high-competition keywords, such as “[CITY] realtor,” it’s unlikely that your website will rank for these keywords, as larger sites like Zillow and Realtor.com will likely rank higher. Instead, consider targeting community-based keywords, such as “best restaurants in [CITY],” “top neighborhoods in [CITY],” or “best schools in [CITY].”

These keywords are likely to have lower competition and can help you to establish yourself as an authority in your local area. By optimizing your website and creating content around these keywords, you can attract more relevant traffic and improve your search engine rankings over time.

Ensure that your website is mobile-friendly and has a fast page loading speed to improve user experience. Create high-quality, informative, and engaging content that includes your primary and secondary keywords. Optimize your images and videos with descriptive filenames and alt tags to improve their search engine relevance.

Use header tags to structure your content and make it easy to read. Use H1 as the main heading of the page. The H1 tag should only be used once on a page and should include the primary keyword that you are targeting for that page. Use H2-H6 tags for subheadings or minor headings. These tags can be used to break up content into smaller sections and should be used to structure your content in a logical way. Use descriptive and relevant text in your header tags.

Include internal links to other relevant content on your website to improve its structure and user experience.

Creating a blog on your website is a great way to regularly publish new and relevant content and improve your website’s search engine rankings. Write blog posts that provide value to your audience and incorporate your primary and secondary keywords. Use header tags and internal links in your blog posts to improve their structure and SEO.

Develop a balanced content strategy that includes a mix of real estate-related topics and community-focused content. Write blog posts about local events, community news, and local businesses to establish yourself as an expert in the local area.

Share your blog posts on social media to increase their visibility and drive traffic to your website.

Backlinks are links from other websites that point to your website. They are an important ranking factor in search engine algorithms. Identify high-authority websites related to real estate and reach out to them for guest posting opportunities to build backlinks.

Use broken link building to find opportunities to replace broken links on high-authority websites with links to your website’s content.

Create engaging and informative content that other websites will naturally want to link to. Monitor your backlink profile using tools like Ubersugguest, Ahrefs, or Moz, and disavow any low-quality or spammy backlinks to improve your website’s search engine relevance.

Make sure your website is easy to navigate and user-friendly. Use a clear and consistent design throughout your website to improve its user experience and brand identity. Use a fast-loading website template or design to improve page loading speed.

Optimize your website for mobile devices, which are now the primary way that many users access the internet. Ensure that your website’s call-to-action buttons are clear and easy to find to improve conversion rates.

Create landing pages that are optimized for specific user searches and incorporate targeted keywords to improve their relevance and search engine rankings.

Creating a Google Business (managed by Google Maps) listing and optimizing it with accurate and up-to-date information can improve your website’s local search engine rankings. Use local keywords and phrases throughout your website’s content to further improve its local relevance.

Encourage satisfied customers to leave positive reviews on your Google Business listing and other relevant local review websites.

Make sure your website’s contact information is consistent and accurate across all relevant directories and platforms.

Understand that SEO is an ongoing process that requires regular monitoring and adjustments to your strategy. Keep your website’s content and blog posts fresh and up-to-date to improve their relevance and search engine rankings.

Set up a schedule for ongoing SEO management and maintenance, and make sure to regularly track your website’s search engine rankings to ensure that your strategy is working effectively.

By consistently implementing these practices, you can establish a strong online presence and attract more qualified leads to your real estate business.