How Realtors Can Maintain Their Google Business Profile to Rank on Google
Blog / How Realtors Can Maintain Their Google Business Profile to Rank on Google
Are you a real estate agent struggling to stand out on Google? Your Google Business Profile could be the key to attracting more clients—if you’re managing it correctly.
In this blog, I’ll show you a simple daily, weekly, and monthly routine that will keep your Google Business Profile updated and active, helping you generate more real estate leads without spending a dime on ads. Let’s dive in!
If you would rather watch or listen to this content, check out the video!
Why Google Business Profile is Essential for Real Estate Agents
When people need a service, they turn to Google. In fact, over 90% of online experiences begin with a search engine, and Google remains the most popular.
What many don’t realize is how powerful a Google Business Profile can be for local businesses, especially real estate agents. It’s a free tool, yet 56% of local businesses haven’t even claimed their profile, and many who have don’t keep it updated. This leaves a huge opportunity for those who use it strategically.
Some of my clients in competitive markets have reported receiving up to 68 calls a week directly from their Google Business Profile! It’s an essential part of your online presence that you can leverage without paying for ads, but it does require regular upkeep.
Here’s how you can manage it effectively.
Daily: Keep Your Profile Active with Updates
Consistency is key, and adding updates to your Google Business Profile daily is crucial for maintaining an active and optimized profile. This isn’t as time-consuming as it sounds—you can use tools like Buffer or Hootsuite to schedule updates in advance.
What should these updates look like? Treat them like social media posts. Add relevant images (I recommend using an interior shot of a home) and write a brief description using local SEO keywords.The description doesn’t need to be long—two to three sentences will do.
Be sure to avoid URLs, phone numbers, or hashtags in your post text, as Google prefers clean, straightforward descriptions.
Weekly: Post Q&A and Engage with Your Audience
One powerful yet underutilized feature of the Google Business Profile is the Questions and Answers section. Many agents wait for clients to ask questions, but here’s a tip: you can ask and answer your own FAQs! This is a great opportunity to inject more SEO keywords and answer the questions that potential clients are already searching for.
Use tools like ChatGPT or check out Google’s “People Also Ask” feature to identify popular real estate questions in your area. Post these questions and provide clear, concise answers that also highlight your expertise as a local real estate agent.
Monthly: Expand and Optimize with New Products and Services
Every month, take time to expand your profile by adding new products or services. In real estate, this could mean creating listings for homes in different neighborhoods or adding sold properties to your portfolio.
Adding products like “Homes for Sale in [Your City]” with a link to your IDX website or lead capture page is an easy way to boost your profile’s SEO value and drive more traffic to your listings.
Also, make sure to regularly request reviews. Even if your past clients haven’t used you for real estate, ask for reviews that highlight your character and work ethic.
Final Thoughts: The Power of a Well-Maintained Google Business Profile
Maintaining a Google Business Profile may not seem like a game-changer at first, but over time, it can generate massive traffic to your real estate business.
The key is consistency—updating your profile daily, engaging weekly, and expanding monthly. By sticking to this routine, you’ll increase your visibility on Google and attract more clients without spending a fortune on ads.
If you need help getting started, check out my Google Business Profile course, which walks you through everything from setup to optimization. There’s even a promo code for $50 off just for subscribing to my channel.
Alternatively, if you’d prefer us to set everything up for you, we offer services to handle the initial setup so you can focus on maintaining it moving forward.
To learn more, book a one-on-one call with me, and let’s work together to grow your real estate business through smarter marketing strategies.
Get access to the most elite-level training & resources to help you skyrocket production in any market condition.
Learn more about how to become a Modern Agent that drives more leads and closes more deals, and what my group is doing differently to empower agents that no one else is doing here at eXp Realty. Learn how to keep more of your money all while building a solid real estate business.
Based on 15 years of experience & client reviews
