Dominate Your Local Real Estate Market: 5 Essential SEO Tools

Why Local SEO Matters

SEO, or Search Engine Optimization, involves creating content around specific keywords that make you more visible on search engines like Google and YouTube—the two largest search platforms in the world.

While social media has become a primary focus for many, SEO remains a reliable and potent way to attract more qualified leads.

Unlike paid ads or intrusive marketing tactics, SEO is all about pull marketing. This method builds trust and credibility by allowing potential clients to find and engage with your content naturally. Once they’ve consumed your content and feel informed, they are more likely to become warm leads.

Here are the five SEO tools I personally use and recommend for agents looking to optimize their content and dominate their local market.

1. Keywords Everywhere

One of the most powerful tools in my SEO arsenal is Keywords Everywhere. This browser extension (compatible with Chrome, Firefox, and Edge) provides valuable insights whenever you search on Google or YouTube. It even integrates with platforms like ChatGPT, Instagram, and Pinterest.

Key Features:

• Monthly search volume data
• Cost-per-click (CPC) estimates
• Search competition scores
• Trend data for keywords

Pro Tip: The free version is limited, so I recommend upgrading to the Silver plan, which is around $6 per month—a worthwhile investment.

How It Works: Search for a term like “Katy Texas real estate,” and Keywords Everywhere will show that it receives about 590 monthly searches with a CPC of 36 cents and a competition score of 0.32. Use this tool to identify promising keywords and create relevant content that attracts high-quality leads.

2. GMB Everywhere

For local SEO, your Google Business Profile is crucial. GMB Everywhere is a Chrome extension that helps you audit your own and competitors’ Google Business Profiles to improve your SEO strategy.

Key Features:

• Analyzes competitors’ categories, views, and activity
• Provides insights on post frequency, review strategies, and more
• AI tools for generating posts and Q&A sections

How to Use It: Run an audit on a competitor’s profile to find out how often they post, the average word count of their posts, and their overall engagement. Use these insights to fine-tune your posting strategy and outperform them.

3. All-in-One SEO for WordPress

If your real estate website is built on WordPress, All-in-One SEO is a must-have plugin. It’s user-friendly and packed with features that guide you through optimizing your site.

Key Features:

• SEO analysis for pages and posts
• Integration with Google Business Profile
• Sitemap management

Setup Overview:

• Follow the initial setup wizard to configure your business details, logos, and social media links.
• Review your SEO overview for insights into areas needing improvement, such as missing meta descriptions or alt text on images.

This tool will help you boost your site’s SEO score, which should ideally be in the 90s out of 100.

4. Ubersuggest by Neil Patel

Ubersuggest is an all-in-one SEO tool that offers powerful keyword tracking, competitive analysis, and content ideas. It’s an affordable alternative to pricier options like SEMrush.

Key Features:

• Keyword research and tracking
• Site audits
• Backlink analysis
• Content suggestions

Why I Love It: Ubersuggest provides keyword ideas and data on search volume and competition. It also offers lifetime subscription options, making it cost-effective for agents who don’t want recurring monthly fees.

5. VidIQ for YouTube SEO

If you’re serious about using YouTube to generate leads, VidIQ is invaluable. While it’s pricier than some other tools (around $50/month for the Boost plan), its features are unmatched.

Key Features:

• Real-time keyword analysis
• Video optimization scores
• Competitor tracking

Pro Tip: Use VidIQ’s ‘Keyword Inspector’ to find low-competition, high-volume keywords. For example, searching “Katy Texas real estate” shows an average of 1,693 searches per month with low competition—perfect for crafting targeted video content.