The Ultimate Guide to YouTube Video Optimization with VidIQ

Why Your Videos Aren’t Getting Found

There are many variables that impact how well your videos perform. First and foremost is the content itself. Even if your video gets discovered, it won’t matter if it’s not engaging or relevant to your audience. This will lead to low watch times, which negatively impacts your YouTube ranking. Other essential elements include how well your YouTube channel is optimized. This involves:

• A descriptive channel name
• A detailed “About” section
• Playlists with keyword-rich descriptions

Another crucial aspect is how you structure your video titles, descriptions, and tags. If you’re simply recording content without conducting research on what people are searching for, your videos are less likely to be discovered.

To find relevant keywords, you can start with free tools like Google and Keywords Everywhere. By typing in your city and “real estate,” you’ll see related questions that people are asking, such as:

• “Why do so many people move to [Your City]?”
• “Is [Your City] a good place to live?”
• “Are homes in [Your City] expensive?”

However, if you’re looking for a comprehensive tool, I highly recommend VidIQ. This tool helps you brainstorm topics, optimize your titles, descriptions, and tags, and even suggests what videos to create based on trending topics in your niche.

I’ve used VidIQ to grow my channel from 300 subscribers to over 2,200 in just nine months. Here’s how you can use VidIQ effectively:

1. Brainstorming Video Ideas: VidIQ provides daily video ideas tailored to your channel’s niche. You can even input specific keywords to see what titles and topics perform well.
2. Optimizing Titles: Use VidIQ’s AI-powered title suggestions. Ensure your titles are compelling and include your main keyword within the first 70 characters.
3. Creating Descriptions: VidIQ can analyze your video’s transcript and generate optimized descriptions that include relevant keywords.
4. Adding Tags: While tags aren’t as crucial as they once were, they still help YouTube understand your content. VidIQ suggests high-ranking tags and shows you their search volume and competition levels.

1. Upload Your Video: Start by uploading your video to YouTube. With VidIQ’s Chrome extension enabled, you’ll see an optimization score in real-time.
2. Generate Title and Description Suggestions: Use VidIQ’s AI tools to create engaging titles and descriptions based on your video transcript. This helps ensure that your content aligns with what viewers are searching for.
3. Create Custom Thumbnails: Your thumbnail is crucial for capturing attention. Use tools like Canva to create eye-catching thumbnails that are relevant to your content.
4. Add Your Video to Playlists: Create playlists with keyword-rich descriptions. This helps YouTube understand the context of your videos and improves your channel’s discoverability.
5. Use End Screens and Cards: Add end screens to promote other videos and keep viewers engaged with your content. Cards can direct viewers to relevant playlists or videos throughout the viewing experience.

1. One of the most valuable features of VidIQ is its ability to show real-time data on your videos’ performance. You can see metrics such as views per hour and which videos are trending on your channel. This helps you identify which types of content resonate most with your audience, so you can create more of what works.

   Final Tips for Success

   1. Stay Consistent: Building an audience on YouTube takes time and patience. Don’t be discouraged if your early videos don’t perform as well as you hoped.
   2. Be Authentic: Viewers appreciate authenticity. Don’t worry about small mistakes or imperfections; they make you relatable.
   3. Keep Learning: YouTube’s algorithms and best practices are always evolving. Stay informed by using tools like VidIQ and by engaging with communities that share your goals.

I hope you found these tips helpful. My goal is to provide you with actionable strategies that you can start implementing today to grow your real estate business and reach more clients. If you have any questions, drop them in the comments below.

For more in-depth training and resources, consider partnering with me at eXp Realty. Click the link below to book a call and see how we can take your business to the next level.

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