5 Essential Tips to Use ChatGPT Like a Pro for Real Estate Agents

Think of ChatGPT like a new assistant. On their first day, they’re not going to understand your business, your voice, or your goals. It takes time to train them to operate the way you need.

ChatGPT is no different. While it’s a powerful tool, it requires ongoing training and clear instructions to truly become an asset.

The more you teach ChatGPT about your business—your audience, your goals, and your style—the better and faster it will respond. Plus, this process can save you countless hours down the road by reducing revisions and streamlining your workflow.

Here’s how to make ChatGPT work for you.

1. Provide Detailed Information About Your Business

The first step in training ChatGPT is teaching it the ins and outs of your business. If you want personalized and relevant responses, ChatGPT needs to know your:

• Location: Where do you operate?
• Target Audience: Who are your ideal clients?
• Services: What do you offer?
• Specialties: Are you focused on luxury properties, first-time homebuyers, or something else?
• Professional Background: What’s your experience and expertise?

Sharing this information allows ChatGPT to tailor its output to your specific business needs.

Example Prompt:

“I need your help generating content tailored to my real estate business. To ensure responses align with my objectives, I want you to gain a deep understanding of my business, customers, target audience, and goals. Please ask me at least 25 detailed questions covering these areas to ensure your responses are accurate and optimized.”

This prompt ensures that ChatGPT gathers all the necessary details to deliver optimal results.

2. Use Clear and Specific Prompts

One of the biggest mistakes agents make is giving ChatGPT vague instructions. Saying “Write a blog post about buying a home” is too broad. Instead, provide detailed prompts that include:

• Title: What’s the main topic or headline?
• Word Count: How long should the content be?
• Tone: Should it be casual, formal, or conversational?
• Audience: Who is the content meant for?
• Structure: Should it include sections, bullet points, or a specific format?

The more specific you are, the less time you’ll spend revising and clarifying later.

Example Prompt:

“Write a 1,000-word blog post titled ‘Top 5 Tips for First-Time Homebuyers in Houston.’ The tone should be friendly and conversational, targeting millennials aged 25–35. Include an introduction, five tips with detailed explanations, and a conclusion.”

3. Provide Ongoing Feedback

Training ChatGPT is an iterative process. Just as you would guide an assistant by offering constructive feedback, you need to do the same with ChatGPT.

If ChatGPT’s response doesn’t quite match your expectations, don’t just rewrite it yourself. Instead, show ChatGPT what you want:

1. Edit the response directly.
2. Paste the corrected version into ChatGPT.
3. Use a follow-up prompt like:
   “I’ve corrected your response to better match my writing style. Please use this as a reference for future tasks.”

Over time, this feedback loop helps ChatGPT learn your preferences, making its outputs more accurate and aligned with your brand.

4. Break Down Complex Tasks Into Steps

Asking ChatGPT to handle a large task in one go often results in subpar responses. Instead, break the task into smaller, more manageable steps.

For example, if you’re creating a blog post:

1. Start with a detailed topic prompt.
2. Ask ChatGPT to generate an outline.
3. Request content for each section of the outline one at a time.

This step-by-step approach produces more detailed and high-quality content.

Example Workflow for a Blog Post:

1. “Create an outline for a blog titled ‘How to Stage Your Home for a Quick Sale.’”
2. “Write the introduction section of the blog.”
3. “Expand on the first tip: Declutter and Depersonalize.”

5. Regularly Update ChatGPT on Business Changes

Your business isn’t static, and neither should ChatGPT’s understanding of it. Whenever you expand your services, enter a new market, or shift your target audience, update ChatGPT accordingly.

For example:
“Update: My business now serves the Austin, Texas area in addition to Houston. I’m focusing more on luxury properties and corporate relocations.”

This ensures ChatGPT stays aligned with your evolving goals and delivers responses that reflect your current objectives.

By providing detailed prompts, breaking tasks into steps, and offering regular feedback, you’re effectively “training” ChatGPT to become an extension of your business. This saves time, reduces frustration, and helps you create better content, faster.