3 Tips to Maximize Your Open House | Generate More Real Estate Leads
Blog / 3 Tips to Maximize Your Open House | Generate More Real Estate Leads
Are you struggling to get people to attend your open houses or generate quality buyer leads? If so, you’re not alone—but it doesn’t have to be that way.
In this blog, I’ll share three powerful strategies that my agents and I use to boost attendance, increase lead generation, and even attract listing agents who ask us to host their open houses due to our success. Stick around until the end, where I’ll reveal a game-changing tip on how you can start working with leads before the open house even starts!
My goal is to help you grow your real estate business by leveraging the marketing strategies I’ve honed over the years.
If you’re looking for actionable tips to maximize the potential of your open houses and start generating leads immediately, you’re in the right place. Let’s dive into three essential tips that will set you apart from the competition!
If you would rather watch or listen to this content, check out the video!
How to Maximize Attendance and Generate Leads at Your Open House
1. Advertise Early and Strategically
One of the biggest mistakes agents make is waiting until the last minute to announce their open house. If you’re hosting an open house on Saturday morning, don’t wait until Thursday or Friday night to post it in the MLS.
People lead busy lives, and they need ample time to make plans. Early promotion not only gives prospective buyers time to schedule their visit but also allows other agents to inform their clients about your open house.
Start posting about the open house on social media at least a week in advance. Platforms like Facebook and Instagram are great for creating event pages or even promoting posts through paid ads.
A small investment of $30 for a boosted post can significantly increase visibility. Additionally, update your Google Business Profile with the open house event details to ensure that anyone searching for properties in your area can easily find it. Consistent, early advertising ensures that your open house will have a stable turnout.
2. Stand Out from the Crowd
To really succeed in real estate, you need to do things differently from the 87% of agents who struggle to make it past the first five years. One way to stand out is by shortening the length of your open house.
Instead of the traditional three or four-hour window, try hosting a one to two-hour event. This creates a sense of urgency for potential buyers, prompting them to prioritize your open house over others. Additionally, consider experimenting with different days of the week.
While weekends are the norm, you might be surprised by the turnout from a midweek open house. Many professionals work weekends, so hosting an open house on a Tuesday or Thursday could attract buyers who otherwise wouldn’t have time to attend.
You can also add a unique element to your open house. Offering light snacks, giveaways, or a raffle for attendees can make your event more enticing. Just make sure your offerings align with the type of listing; for example, higher-end homes might call for more upscale refreshments.
3. Capture Leads Before the Open House
Now, for my favorite tip: don’t wait until people show up to start working with leads—capture them beforehand! Set up a dedicated landing page or event registration form for your open house.
If you’re with a brokerage like eXp Realty, you can create landing pages using tools like KVCore or other platforms such as GoHighLevel or Constant Contact. Make the page inviting, with a clear call-to-action like, “Sign up now to receive exclusive property updates and open house reminders.”
By capturing leads ahead of time, you can start building relationships before the open house even begins. Reach out to registrants with a friendly message or call, asking what they’re looking for and whether they’re currently working with an agent.
This proactive approach ensures that even if fewer people attend the open house in person, you’re still building a robust pipeline of potential clients.
In today’s competitive market, open houses can be a powerful tool for generating buyer leads—if done right. By advertising early, standing out from the crowd, and capturing leads before the event, you’ll not only increase attendance but also turn more of those attendees into clients.
I hope you found these tips helpful! Let me know in the comments below what you’re doing differently in your open houses. And if you need personalized coaching, or marketing help, or are interested in partnering with me at eXp Realty inside the Agent Wolfpack, don’t hesitate to book a one-on-one call with me. Let’s grow your real estate business together!
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Based on 15 years of experience & client reviews
