I hope you enjoy reading this blog article.
My team and I can do your marketing for you.

I hope you enjoy reading this blog article.
My team and I can do your marketing for you.

Are Hashtags Still Important in 2023?

Blog / Are Hashtags Still Important in 2023?

In today’s digital age, social media has become an indispensable tool for realtors to expand their reach and connect with potential buyers and renters. While some may argue that hashtags are no longer effective in social media, we firmly believe that they still hold immense value when used strategically.

In this article, we will debunk the notion that hashtags are dead and provide realtors with essential strategies to maximize their online presence. By incorporating these techniques into your real estate marketing efforts, you can establish yourself as a trusted authority, reach a wider audience, and drive more leads to your business.

Let’s dive in!

Blog Title (Outline)

  1. Use hashtags, but don’t overdo it!
  2. Harness the power of location tags.
  3. Enhance visibility through alt tags and SEO.
  4. Sprinkle in keywords for an SEO boost.
  5. Collaborate and connect through tagging.
  6. Take your content to the next level with karvui.social.

Use hashtags, but don’t overdo it!

Hashtags continue to play a vital role in social media marketing for realtors. However, it’s crucial to avoid excessive usage that can make your posts appear spammy and diminish visibility. Instead, focus on quality over quantity by selecting a few relevant and targeted hashtags that resonate with your content and audience. These hashtags should be specific to your niche and popular among your target audience. Conduct research to identify the most relevant hashtags and incorporate them into your social media posts.

By using the right hashtags, you can increase your content’s discoverability and attract the attention of potential clients who are actively searching for real estate opportunities.

Harness the Power of Location Tags

When sharing real estate content on social media, don’t forget to include location tags. This simple addition allows you to connect with potential buyers or renters in your area. By tagging the specific location of a property, you increase the chances of your post being discovered by local users who are actively searching for real estate opportunities in that specific location. Location tags help you target a more relevant audience and improve the visibility of your posts.

Additionally, when users search for properties in a particular area, your posts with the corresponding location tag are more likely to appear in their search results, increasing the chances of engagement and conversion.

photo of a phone using social media and hashtags

Enhance Visibility Through Alt Tags & SEO

Alt tags, or alternative text descriptions, primarily serve to make your content more accessible to visually impaired individuals. However, they also contribute to your SEO efforts and overall visibility. When posting images on social media, make sure to edit the alt tags and describe the content accurately. This helps search engines understand your images and increases the likelihood of your posts appearing in relevant searches. When crafting alt tags, use concise and descriptive language that accurately represents the image and aligns with your real estate marketing goals. Including relevant keywords in your alt tags can further boost your search engine visibility.

Alt tags not only improve accessibility but also make your posts more discoverable by search engines, driving organic traffic to your social media profiles and website.

Sprinkle in Keywords for an SEO Boost

In addition to using hashtags, incorporating relevant keywords within your post captions is essential for search engine optimization (SEO). Keywords are the terms and phrases that potential clients might use when looking for real estate services or properties. Research and identify high-ranking keywords in the real estate industry and integrate them naturally into your captions. Consider the type of properties you specialize in, the unique features you offer, and the local areas you serve.

By strategically using keywords in your social media posts, you can increase your visibility in search engine results, attract organic traffic, and position yourself as an authority in the real estate market.

Remember to strike a balance between incorporating keywords and maintaining the authenticity and readability of your captions.

photo of a phone using social media and and tagging to network in real estate

Collaborate & Connect Through Tagging

Expanding your online presence goes beyond individual efforts. One effective way to amplify your reach is by tagging other users or businesses in your real estate posts. This strategy allows you to tap into their existing audience and increase your exposure. When tagging others, choose individuals or businesses that align with your target audience and have a complementary relationship to your real estate brand. It could be local businesses, fellow realtors, industry influencers, or even satisfied clients.

By tagging relevant users or businesses, you not only increase the visibility of your posts but also create opportunities for collaboration and cross-promotion. When others are tagged in your posts, they are more likely to engage with and share your content, putting it in front of their followers. This exposure can significantly expand your reach and attract new followers and potential clients.

Collaborating with local businesses is especially beneficial for realtors. For example, if you specialize in luxury properties, partnering with high-end interior designers, architects, or furniture stores can mutually benefit both parties. You can showcase their work or products in your posts, while they can feature your listings or provide testimonials about your services. Such collaborations allow you to tap into their audience of potential buyers or renters and establish yourself as a go-to realtor in the luxury market.

Moreover, tagging fellow realtors or industry influencers in your posts can foster a sense of community and encourage engagement. By supporting and acknowledging others in your industry, you build relationships and increase the likelihood of reciprocity. They may return the favor by tagging you in their posts or recommending you to their audience.

However, it’s essential to be genuine and strategic when tagging others. Avoid spamming or excessively tagging unrelated users, as this can have the opposite effect and harm your reputation. Instead, focus on creating meaningful connections and collaborations that add value to your content and resonate with your audience.

photo of a karuvi social, a social media content platform for realtors.

Take Your Content to the Next Level with Karuvi

When it comes to maximizing your real estate marketing efforts on social media, a valuable resource to consider is karvui. Karuvi is an innovative social media content platform that takes the guesswork out of what to post and provides daily curated content and strategic guidance.

Karvui offers a comprehensive solution tailored specifically for real estate professionals. With a wealth of captivating visuals, engaging captions, and industry-specific tips, karuvi ensures that you have a constant stream of high-quality content to share with your audience. This not only saves you time and energy but also helps you maintain a consistent and professional online presence and dedicate more time to income producing activities.

Karuvi also has a plan that will give you your own social media manager that will create and post to social media for you.

Incorporating karuvi into your real estate marketing strategy can elevate your online presence and take your content to the next level. By leveraging the expertise and resources provided by this platform, you can stay ahead of the competition, attract a larger audience, and ultimately generate more leads for your real estate business.


In the dynamic world of social media, hashtags are far from dead for realtors. By using them strategically, along with other essential strategies, you can enhance your online presence, connect with potential clients, and drive more leads to your real estate business.

Remember, successful social media marketing requires a balanced approach. It is a long-term strategy that takes some time to see results.

Utilize hashtags that are relevant and targeted, incorporate location tags to attract local prospects, optimize alt tags and keywords for improved visibility, tag others to expand your reach, and consider leveraging platforms like karuvi for a streamlined content strategy.

Stay updated on the latest trends and best practices in real estate marketing, adapt your strategies accordingly, and monitor your analytics to measure your success. With a consistent and strategic social media presence, you can establish yourself as a trusted authority in the real estate market and create meaningful connections with your target audience.

Get access to the most elite-level training & resources to help you skyrocket production in any market condition.

Learn more about how to become a Modern Agent that drives more leads and closes more deals, and what my group is doing differently to empower agents that no one else is doing here at eXp Realty. Learn how to keep more of your money all while building a solid real estate business.

Based on 15 years of experience & client reviews