Boost Your Real Estate Leads: Google & Facebook Ads Simplified
Blog / Boost Your Real Estate Leads: Google & Facebook Ads Simplified
Are you a real estate agent frustrated with Google or Facebook Ads, uncertain about where to start, or struggling to maintain and optimize existing campaigns?
You’re not alone and you don’t need to throw money at ads without clear direction. Here, we’ll cover a step-by-step approach to generating leads through paid ads in just minutes.
If you would rather watch or listen to this content, check out the video!
Mastering Paid Ads: A Guide for Real Estate Agents on Google and Facebook Ads Success
In real estate, the pressure to generate leads is constant, but balancing the right lead sources can be a challenge. Organic methods, like YouTube, social media, or Google Business Profile, are excellent long-term strategies but can take months to produce results. Paid ads, however, can bring in leads quickly. This article will guide you through leveraging paid ads, specifically through free brokerage tools at eXp Realty, and offer insights on how to balance ad spend with lead quality and relevance.
1. Benefits of Paid Ads for Real Estate Agents
When managed well, paid ads are a powerful source of high-quality leads. Unlike the slow build of organic traffic, paid ads let you attract immediate interest from potential clients who are actively searching for real estate services in your area. Diversifying lead sources is essential to keep your pipeline full—especially if organic methods alone aren’t enough to meet your goals.
2. Tools at eXp Realty for Effective Paid Ads
With eXp Realty, agents have access to “Make It Rain,” an exclusive tool that simplifies Google Ads campaigns for as low as $250 a month. By setting up ads for key property searches, agents can start driving quality traffic to their KV Core website almost instantly. Even better, there are budget-friendly ad options like KV Core’s Property Boost, which allows agents to quickly promote a specific listing on Facebook.
How to Set Up a “Make It Rain” Google Ad:
- Choose Target Areas: Select up to five local cities or neighborhoods.
- Set Your Budget: Start as low as $250 monthly to increase local visibility.
- Add Your Website: Use your KV Core website link to track leads directly.
- View Results in Real-Time: Track website visits, clicks, and lead registrations instantly.
3. Why Google Ads Are Often Better than Facebook Ads
While Facebook Ads can be valuable, the recent restrictions on real estate targeting make Google Ads a top choice for agents. Google Ads target users with specific search intent, such as “homes for sale in [your area],” capturing people who are actively looking for real estate information.
4. Maximizing Results with Property Boost in KV Core
KV Core’s Property Boost tool is another effective solution for agents with a limited budget. You can boost a property for one week for around $60, driving targeted traffic to your listing and capturing buyer leads who are interested in specific property types and price ranges.
5. Setting Up an Efficient System for Paid Ad Success
A systemized approach ensures every lead generated through paid ads has a high chance of conversion. Here are some core strategies to implement:
- Immediate Follow-Up: Call leads within 5-10 minutes. Quick contact dramatically increases the chances of conversion, especially with Google Ads leads who have immediate search intent.
- Use a Dedicated Follow-Up Team: If you’re too busy to follow up on leads quickly, consider hiring an Inside Sales Agent (ISA) team or a virtual assistant to manage initial calls, texts, and emails.
- Implement Smart Campaigns: Set up drip campaigns to nurture leads long-term. KV Core’s default campaigns are customizable and include automated emails and texts to keep leads engaged until they’re ready to transact.
- Consistency Over Time: Paid ads require consistency, so give any campaign at least six months to show reliable results. Track metrics like cost-per-lead and return on investment to evaluate ad performance over time.
6. Pro Tips for Handling Real Estate Leads Effectively
Maximizing paid ad investments is all about what you do with the lead. Here are some top tips:
- Be Proactive: Engage each lead with a call, text, or email as soon as they reach out. If you can’t personally handle it, delegate this step to a trained ISA or virtual assistant.
- Nurture with Automation: Automate long-term follow-ups for leads who may not be ready immediately but might convert months down the line.
- Avoid Overthinking: Don’t overanalyze before diving into paid ads—taking action is key. Many top-performing agents succeed by executing fast and adjusting as they go.
Wrapping Up
Paid ads, when done correctly, can fill your lead pipeline faster than organic methods alone. At eXp Realty, you’re equipped with tools like “Make It Rain” and KV Core’s Property Boost, making paid ads accessible and manageable for agents of all experience levels. By implementing a structured system and staying consistent, you can transform cold leads into loyal clients.
If you’re ready to take your real estate marketing to the next level, or if you’re curious about the benefits of partnering with eXp Realty and the Agent Wolf Pack, reach out for a one-on-one consultation. And for more insights on growing your real estate business, subscribe for regular updates!
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