I hope you enjoy reading this blog article.
My team and I can do your marketing for you.

I hope you enjoy reading this blog article.
My team and I can do your marketing for you.

How to Capture More Online Leads From Your Website

Blog / How to Capture More Online Leads From Your Website

photo of a tablet capturing real estate leads online using forms

As a realtor, you know how crucial leads are for the success of your real estate business. However, lead capture can often be a challenging aspect of your marketing strategy. Many realtors focus on lead generation, trying to attract potential clients to their websites, funnels, or landing pages. But the real challenge lies in properly capturing the traffic that comes to these platforms and turning them into valuable leads.

Lead generation and capturing website traffic go hand in hand. It’s not enough to drive visitors to your website or social media; you need a systematic approach to capture their information and convert them into leads. Without this critical step, the traffic you generate may remain just that—traffic. To truly benefit from your marketing efforts, you must master the art of lead capture.

In this tutorial, we’ll delve into the number one problem faced by realtors—lead capture. We’ll walk you through step-by-step on how to effectively capture leads from various sources, such as your website, landing pages, or funnels. Understanding the difference between leads and other types of prospects is essential in streamlining your lead generation efforts.

So, let’s get started and learn the best practices to capture different types of potential clients, based on their unique buying or selling journey stages. With the right approach, you’ll be able to master lead capture and build a solid database of qualified prospects for your real estate business.

If you would rather watch or listen to this content, check out the video!


Lead generation is paramount to real estate success. Capturing and converting website traffic into valuable leads is a crucial challenge for realtors. Implementing best practices, such as strong call-to-actions and diversified lead capture methods based on the buyer/seller journey, can bridge the gap between prospects and clients.

Leveraging tools like Zapier for seamless lead transfer to CRMs enhances efficiency and follow-up potential. By subscribing to my channel, you’ll access regular real estate marketing tips to grow your business and master lead generation, propelling your success in the competitive real estate market.

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Learn more about how to become a Modern Agent that drives more leads and closes more deals, and what my group is doing differently to empower agents that no one else is doing here at eXp Realty. Learn how to keep more of your money all while building a solid real estate business.

Based on 15 years of experience & client reviews