How eXp Realty Helps Agents Generate Leads and Grow Their Business

First things first: Yes, eXp Realty helps its agents generate leads! But it’s important to understand how these opportunities are structured. At eXp, you have the flexibility to build your business your way. Whether you’re a solo agent, part of a team, or a broker-owner, eXp provides tools that cater to every agent’s goals, from closing a few deals a year to running mega teams.

The beauty of eXp’s system is its versatility. You can choose from free and paid lead-generation platforms and even receive leads directly from eXp under certain programs. These leads come with a referral fee, similar to what you’d experience at any other brokerage. However, eXp Realty ensures a level playing field by providing equal opportunities to all agents, not just the top producers.

1. eXp Relocation Program

This program connects agents with corporate relocation clients. After becoming certified, agents can receive high-quality leads from employees moving to or from their area. These leads are competitive, meaning you may be up against agents from other brokerages, but they offer excellent opportunities for growth.

2. ExpressOffers

ExpressOffers pairs sellers with institutional buyers who make cash offers, helping clients sell their homes quickly and efficiently. By becoming certified, agents can tap into this platform to connect with sellers and facilitate smooth transactions.

3. eXp Affinity and Bundle Select

These programs provide real estate and moving services as employee benefits for corporations. By participating, agents can work with corporate clients, offering an excellent source of leads.

4. My Link, My Lead

With this innovative feature, agents can create personalized search links for family, friends, or social media followers. If someone searches for a property through your link and connects with an agent, you’ll receive a referral commission – even if you’re not directly involved in the transaction. It’s a fantastic way to expand your referral business while helping people find trusted agents.

Make It Rain is one of eXp Realty’s standout programs for agents who want to generate leads through Google Ads. This platform takes the guesswork out of digital marketing by offering:

• Done-for-You Ads: Google Ads are set up and managed for you in minutes.
• Customizable Budgets: Choose from $250, $500, or $750 monthly budgets to fit your needs.
• Focus on Buyers: These ads are designed to attract buyer leads, which often lead to seller opportunities.

One of the best parts? 100% of your budget goes toward ad spend – there are no additional fees for managing the platform. Plus, you can even earn discounts by providing feedback or instructional videos.

In my experience, this program has been highly effective. Over six months, we generated $2.7 million in potential transactions. It’s an excellent way to jumpstart your lead pipeline without spending hours figuring out ad strategies.

One of eXp Realty’s strongest assets is its global referral network. With agents in 25 countries and counting, you can:

• Post Referrals: Use eXp’s Workplace platform to network with agents worldwide and share referrals.
• Track Agreements: The system ensures referral agreements are signed and stored in one place, making it easy to track deals.

This system is perfect for agents who want to grow their referral income or build relationships with other agents across the globe.

eXp Realty provides agents with free access to kvCORE, a powerful CRM and lead-generation platform. With kvCORE, you can:

• Boost listings with Property Boost ads.
• Create landing pages and squeeze pages to capture leads.
• Automate follow-ups with email drip campaigns.

kvCORE helps agents manage their leads effectively and ensures nothing falls through the cracks. And with the upcoming transition to BoldTrail, eXp is constantly improving its tech stack to keep agents ahead of the game.

Traditional brokerages often reserve their best leads for top-performing agents, leaving newer or struggling agents with less valuable opportunities. eXp Realty flips the script by offering certification-based programs that allow all agents to access high-quality leads.

As the largest independently owned brokerage in the world and the #1 brokerage in transaction sides for four consecutive years, eXp Realty is dedicated to empowering its agents with the tools they need to succeed.