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I hope you enjoy reading this blog article.
My team and I can do your marketing for you.

How to Get Buyer Leads on Autopilot [Step-by-Step Tutorial]

Blog / How to Get Buyer Leads on Autopilot [Step-by-Step Tutorial]

photo of a real estate agent doing a webinar for first-time homebuyers

In the competitive world of real estate, attracting and securing buyer leads is paramount to the success of any real estate agent. Buyer leads are potential clients looking to purchase a home, and the ability to consistently generate high-quality leads can significantly impact your business’s growth and profitability. Traditional lead generation methods, such as cold calling, door knocking, or direct mail, can be time-consuming, costly, and often yield inconsistent results.

Honestly, ‘Traditional Lead Generation’ methods are NOT scalable.

To overcome these challenges and stay ahead of the competition, savvy real estate professionals are turning to automated online webinars or masterclasses as a powerful and efficient way to generate buyer leads 24/7. By offering valuable, informative content through an automated platform, agents can reach a wider audience, save time, and generate a continuous stream of leads without the need for constant manual effort.

In this article, we’ll explore the benefits of using automated online webinars for homebuyers and provide insights on how to create and promote your own successful webinar to attract more buyer and real estate investor leads than ever before.

How to Get Buyer Leads on Autopilot [Step-by-Step Tutorial]

  1.  Creating the automated webinar content.
  2. Choosing and setting up the automated webinar platform.
  3. Promoting the automated webinar.
  4. Managing, nurturing, and converting leads.

If you would rather watch or listen to this content, check out the video!

Creating the Automated Webinar Content

An essential step in launching a successful automated online webinar is developing engaging and relevant content that speaks directly to your target audience. The key is to create a webinar that resonates with potential home buyers, providing them with valuable information and insights that will help them on their home-buying journey.

In this section, we will discuss how to create compelling webinar content by identifying your target audience, addressing their pain points, and showcasing your expertise.

Identify your target audience and their pain points:
Start by determining the specific group of home buyers you want to reach with your webinar, such as first-time buyers or those looking to downsize. Understand their unique challenges, needs, and concerns so that you can tailor your content to address these pain points effectively.

Develop an informative and engaging webinar agenda:
Craft a well-structured and organized agenda that addresses your audience’s pain points while demonstrating your knowledge and experience in the real estate industry. A well-planned agenda ensures that your webinar flows smoothly and covers all relevant topics, keeping your audience engaged throughout.

Include valuable content:
Provide your audience with insightful information on various aspects of the home-buying process, such as market trends, financing options, and tips for finding the perfect property. By offering practical advice and expert guidance, you can position yourself as a trusted resource for potential home buyers.

Showcase testimonials and success stories:
Share positive feedback and inspiring success stories from your past clients to build trust and credibility. Hearing about the experiences of others who have worked with you can help reassure potential buyers that you are a reliable and knowledgeable professional who can guide them through their home-buying journey.

End the webinar with a clear call to action:
Conclude your presentation with a specific action for attendees to take, such as scheduling a consultation, signing up for your mailing list, or downloading a resource. This call to action provides a clear path for continued engagement with your brand and encourages potential buyers to take the next step toward working with you.

By focusing on these key elements, you can create a captivating and informative webinar that not only generates buyer leads but also establishes your reputation as an expert in the real estate industry.

Choosing & Setting Up the Automated Webinar Platform

Once you have developed engaging content for your webinar, the next step is to set up the automated platform that will host and deliver your presentation to potential home buyers. A well-structured and user-friendly platform can make all the difference in attracting and retaining your audience. In this section, we’ll discuss how to choose the right platform, create an appealing registration page, set up email sequences, and track your results.

Choose a reliable webinar platform with automation features:
Select a platform that is easy to use, offers automation capabilities, and is known for its reliability and performance. Features such as automated scheduling, replay options, and integrations with your CRM or email marketing tools can significantly enhance the effectiveness of your webinar. I highly recommend EasyWebinar. Super affordable, easy to set up, and has more options. Learn more about EasyWebinar

Set up a registration page with a compelling headline, benefits, and an easy sign-up process:
Create an attractive registration page that encourages potential buyers to sign up for your webinar. Use a captivating headline, highlight the benefits of attending, and ensure a seamless registration process to increase the likelihood of attracting and capturing leads.

Create email sequences for reminders, follow-ups, and nurturing leads:
Develop automated email sequences that remind registrants about the upcoming webinar, follow up with them after the event, and continue to nurture leads with valuable content. This will help maintain engagement with potential buyers and increase the chances of converting them into clients.

Ensure the platform allows for tracking and analytics to monitor your results and optimize your strategy:
Choose a platform that provides tracking and analytics capabilities, enabling you to monitor your webinar’s performance, such as attendance rates, engagement levels, and lead conversion. These insights can help you identify areas for improvement and refine your webinar strategy to maximize its effectiveness.

By carefully setting up your automated webinar platform, you can create a seamless experience for your audience, ensuring that your valuable content reaches the right people at the right time, and ultimately, generate more high-quality buyer leads for your real estate business.

photo of setting up an automated webinar with easy webinar

Promoting the Webinar

After creating engaging content and setting up an automated webinar platform, the next crucial step is promoting your webinar effectively to attract the right audience. A well-executed promotion strategy can significantly increase your reach and help generate more buyer leads for your real estate business. In this section, we’ll discuss various tactics to promote your webinar, including social media advertising, collaborations, search engine marketing, and more.

Use social media advertising to target potential buyers in your area: Leverage platforms such as Facebook, Instagram, and LinkedIn to create targeted ads that reach potential home buyers in your local market. Social media advertising allows you to tailor your messaging and audience targeting, ensuring your webinar promotion reaches the right people.

Collaborate with local businesses, influencers, or community organizations to cross-promote the webinar:
Partner with related businesses, such as mortgage brokers, home inspectors, or interior designers, to expand your reach and tap into their networks. These collaborations can help you introduce your webinar to a broader audience and increase registrations.

Utilize search engine marketing and retargeting campaigns to capture interested prospects:
Implement pay-per-click (PPC) campaigns on search engines like Google to attract users actively searching for information on home buying. Additionally, use retargeting campaigns to re-engage visitors who have shown interest in your webinar but haven’t registered yet.

Leverage your existing email list, website, and blog to promote the webinar:
Maximize your existing marketing channels by promoting your webinar through email newsletters, website banners, or blog posts. This approach ensures that your current audience, who may already be interested in your services, is aware of the upcoming webinar.

Consider offering exclusive bonuses or limited-time offers to incentivize registration:
Encourage potential attendees to register for your webinar by offering special bonuses or time-sensitive offers, such as a free consultation, exclusive market report, or discounted services. These incentives can create a sense of urgency and increase the perceived value of your webinar, leading to more sign-ups.

By implementing a comprehensive promotion strategy, you can effectively raise awareness of your webinar, attract a larger audience, and ultimately generate more buyer leads for your real estate business.

Managing, Nurturing & Converting Leads

Once you have successfully attracted potential home buyers to your automated webinar, the next critical step is nurturing and converting these leads into clients. The ability to effectively engage, prioritize, and manage leads will directly impact your real estate business’s growth and success. In this section, we’ll discuss the strategies and tools you can use to nurture and convert your webinar leads, turning potential buyers into loyal clients.

Develop a lead scoring system to prioritize high-quality leads:
Create a system to evaluate and rank your leads based on factors such as their level of engagement, budget, or readiness to buy. This allows you to focus your efforts on the most promising leads, increasing the chances of conversion.

Implement a CRM system to track and manage leads effectively:
Utilize a customer relationship management (CRM) system to organize and monitor your leads. A CRM helps you stay on top of your interactions with potential clients, ensuring that no leads fall through the cracks and that you’re always prepared for follow-up conversations.

Set up a follow-up process, including personalized email campaigns and phone calls:
Design a structured follow-up process that includes personalized email campaigns and phone calls to maintain communication with your leads. Consistent and timely follow-ups demonstrate your commitment to helping potential buyers, increasing the likelihood that they’ll choose you as their real estate agent.

Offer additional resources to nurture leads:
Provide your leads with useful resources such as guides, checklists, or exclusive market reports that cater to their needs and interests. Offering valuable content helps keep potential buyers engaged and positions you as a knowledgeable and helpful resource in their home-buying journey.

Be ready to provide outstanding service and support to convert leads into clients:
When the time comes for a lead to become a client, ensure that you are prepared to offer exceptional service and support. By being responsive, knowledgeable, and attentive to their needs, you can build trust and foster long-term relationships with your clients.

By implementing these strategies and maintaining a focus on nurturing and converting leads, you can maximize the effectiveness of your automated online webinar and generate a continuous stream of high-quality buyer leads for your real estate business.

Download My Free Guide to Automated Webinars

Are you ready to take your real estate lead generation to new heights? Don’t miss out on our free guide, “Realtors Guide to Automated Webinars: Attract Buyers & Investors.” This comprehensive guide provides step-by-step instructions, tips, and insights on how to create and promote engaging automated webinars that attract buyer and investor leads 24/7.

In this guide, you’ll discover:

  • How to identify your target audience and address their pain points effectively
  • Tips for creating compelling webinar content that showcases your expertise
  • Strategies for setting up and optimizing your automated webinar platform
  • Techniques for promoting your webinar to reach a wider audience
  • Best practices for nurturing and converting leads into loyal clients
  • Webinar topics to attract both home buyers and real estate investors
  • Sample webinar outlines to kickstart your content creation process

Don’t miss this opportunity to elevate your real estate marketing and lead generation efforts. Click the link below to download your free copy of “Realtors Guide to Automated Webinars: Attract Buyers & Investors” now and start generating high-quality leads around the clock!


In conclusion, automated online webinars are an effective way to generate buyer leads in the real estate industry. By creating engaging content, promoting your webinar effectively, and nurturing leads, you can drive growth and success for your business.

The benefits of using an automated webinar include generating leads 24/7 and showcasing your expertise to potential clients. By setting up your webinar to run on autopilot, you can focus on other aspects of your business while still capturing valuable leads.

We encourage you to take action and implement the strategies shared in this guide to create a high-converting automated webinar. By doing so, you can increase your reach, attract more qualified buyers, and close more deals. For further questions or assistance, don’t hesitate to reach out.

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Based on 15 years of experience & client reviews