Is GoHighLevel $97 Plan REALLY Enough to Start a SaaS Business?

Go High Level is a white-label software solution designed for marketing agencies. Instead of targeting individual businesses, Go High Level provides agencies with an all-in-one marketing platform that they can brand and resell as their own SaaS.

This software replaces multiple tools, offering CRM, automation, pipelines, and social media scheduling, among other features. Whether you’re targeting all industries or a specific niche, High Level provides a scalable business model.

Many agencies use GHL to provide additional value to their clients. For example, in the real estate industry, many agents don’t have access to a CRM like KV Core, which costs $650/month but lacks many of GHL’s features.

By offering a white-label version of GHL, agencies can provide IDX feeds, customized CRM, website building, and social media scheduling—all in one place.

Yes! Even without the SaaS plan, you can generate income by focusing on specific features. For example, many businesses benefit from the Missed Call Text Back feature, where an automated text replies to missed calls. Industries like spas, salons, medical offices, and law firms find this particularly useful.

You can charge $97/month for this feature alone, and with just 3-5 clients, you can upgrade to the next plan. Start small, master one feature, and scale up as you gain clients.

1. Start Simple – Don’t overwhelm yourself by offering every feature. Focus on a key problem you can solve for businesses, such as automated follow-ups or appointment scheduling.
2. Niche Down – Specializing in a specific industry (e.g., chiropractors, real estate agents) makes marketing easier and increases conversions.
3. Offer a Free Trial – Provide a 7-day trial to businesses you already have relationships with. This builds trust and increases your chances of securing long-term clients.
4. Upgrade Strategically – Wait until you have at least 4-5 paying clients (who have stayed for over 90 days) before moving to the $497 SaaS plan.

Starting a SaaS business with Go High Level doesn’t have to be expensive. You can begin with the $97 plan, land a few clients, and scale up when the time is right. The key is to focus on solving problems, providing value, and creating a clear strategy for growth.

If you want to maximize your success, consider using my affiliate link for a 30-day free trial (instead of the standard 14 days). Plus, you’ll get exclusive access to my online community, additional resources, and a one-on-one coaching call to ensure you’re on the right path.

Click the link below to get started and build your own profitable SaaS business today!