If you’re a real estate agent looking to boost your client base without spending a dime on ads, then you’re in the right place.
SEO, or search engine optimization, is one of the most underutilized tools in real estate for generating high-quality leads. And best of all, it’s free!
If you would rather watch or listen to this content, check out the video!
Understanding SEO: The Foundation of Organic Lead Generation
For those unfamiliar, SEO (Search Engine Optimization) is the process of optimizing online content (such as websites, blogs, and videos) to make it more discoverable in search engines like Google and YouTube. As Jacob explains, SEO enables your content to appear when potential clients search for relevant terms like “homes for sale in [your city]” or “real estate agents in [your city].”
SEO is a powerful, free tool because 90% of online activities begin with a search. By focusing on high-ranking search terms, you can tap into organic leads who are actively looking for services like yours.
Key Terms to Know: Short-Tail vs. Longtail Keywords
- Short-Tail Keywords: Broad search terms with high competition, such as “Houston realtor” or “homes for sale.” Short-tail keywords are harder to rank for due to high competition.
- Longtail Keywords: Specific phrases with lower competition and higher search intent, like “homes for sale in downtown Houston under $300,000.” Longtail keywords are easier to rank for and tend to attract higher-quality leads.
By focusing on longtail keywords, you can target clients with a clear search intent, which often leads to higher conversion rates.
Implementing SEO Strategies Across Platforms
- Once you understand the basics of keywords, the next step is to apply SEO to your content across different platforms. Here’s Jacob’s method for maximizing SEO across Google, YouTube, and blogs.
Step 1: Find the Right Keywords
Start by using Google to identify popular longtail keywords. Type in a general search term like “[your city] real estate,” then scroll down to the “People Also Ask” and “People Also Search For” sections. These areas reveal specific phrases people are actively searching for, giving you insights into longtail keywords to target in your content.
Step 2: Create Video and Blog Content
Depending on your strengths, you can begin by creating either a YouTube video or a blog post. If you’re comfortable speaking on camera, start with a YouTube video. Otherwise, begin with a written blog post. Here’s a simplified workflow for either method:
- Use ChatGPT to help generate a video hook or blog outline based on your chosen keywords.
- Record your video or write out your blog post based on that outline.
- Repurpose content: Take your video transcript and use ChatGPT to format it into a blog post. Upload the blog to your website and embed the YouTube video within it.
This strategy maximizes your SEO reach by allowing your content to rank on both Google and YouTube.
Step 3: Repurpose Content Across Social Media
To extend your reach even further, Jacob suggests using Opus Clip or CapCut to create short video clips from your main YouTube video. These clips can then be shared on TikTok, Instagram Reels, and YouTube Shorts. This simple approach allows you to create multiple pieces of content from a single video.
Using Google Business Profile to Build Local Authority
- Managing time effectively is crucial to staying consistent with SEO. Here are Jacob’s tips:
- Batch Content Creation: Dedicate a couple of hours once a week to prepare and schedule content. Use tools like Canva and Buffer to streamline the scheduling process.
- Set Realistic Goals: Start with one or two posts per week and gradually increase frequency as you get comfortable.
- Schedule Updates: Use a calendar to block time for content creation, and schedule updates for your Google Business Profile in advance.
Time Management Tips for Consistent Content Creation
- One of the most powerful but underutilized tools for real estate agents is Google Business Profile (formerly Google My Business). Jacob explains that Google Business Profile can be an invaluable source of high-quality leads when optimized properly.
Step 1: Claim and Optimize Your Profile
If you haven’t already, claim your Google Business Profile. Fill out all basic information accurately, including:
- Service Areas: Avoid using your brokerage address, as multiple agents using the same address can cause issues.
- Categories: Choose relevant categories such as “real estate agent” and “real estate consultant.”
- Attributes: Highlight attributes like “woman-owned business” or “veteran-owned business” if applicable.
Step 2: Add Products, Questions, and Regular Posts
To enhance your profile’s visibility, add various “products” (even if they’re services), like “homes for sale in [area]” or “free home valuation.” Use the Q&A section to add and answer common questions.
Step 3: Post Regular Updates
Jacob advises posting three times per day on Google Business Profile. This sounds daunting, but each post can be short and focused on a single tip or update. Schedule posts in batches using a content calendar, and consider using AI tools like ChatGPT to help generate post ideas quickly.
By following these steps, Jacob has seen agents in competitive markets receive six to eight calls per week in as little as 90 days.
Leveraging AI for SEO and Content Creation
AI tools like ChatGPT and Opus Clip are game-changers for real estate agents looking to streamline content creation. Jacob emphasizes the importance of using AI as a time-saving assistant that helps you scale content while maintaining quality.
Using AI Effectively
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- Prompting: Provide AI with detailed prompts to ensure it creates content that aligns with your voice and style.
- Content Repurposing: Use tools like ChatGPT to quickly turn video transcripts into blog posts and captions.
- Data Analysis: Some ad platforms use AI to analyze ad performance in real-time, helping you optimize ads without having to manually monitor results.
Partnering with Jacob and the Wolf Pack at eXp Realty
Jacob’s comprehensive SEO framework is just one example of the resources available to agents who partner with him at eXp Realty. By joining the Agent Wolf Pack, you get access to:
- Social media and CRM training
- Real estate investment training
- SEO and web design coaching
- Custom 90-day marketing plans
- Google Business Profile course
- Templates for client funnels, landing pages, and more
With personalized mentorship, exclusive training, and a community of motivated agents, partnering with Jacob can elevate your business, whether you’re just starting out or looking to break through to the next level.
Start Growing Your Organic Leads Today
SEO doesn’t have to be complex or costly. With Jacob Shireman’s SEO blueprint, real estate agents can start generating organic leads by leveraging free tools and AI.
From Google Business Profile optimization to content repurposing, these strategies will help you build local authority and attract high-quality clients.
If you’re ready to take your real estate business to the next level, consider partnering with Jacob at eXp Realty. Book a one-on-one call with Jacob to learn how you can integrate these powerful strategies into your business.
For more free resources, check out Jacob’s YouTube channel, packed with practical SEO tips to help you dominate your market.
