To effectively diagnose and address your real estate business’s challenges, it’s important to first understand the difference between lead generation and website traffic.
Traffic refers to the number of people who visit your website or otherwise engage with your brand. This includes visitors who come to your site via search engines, social media, or other channels. While generating traffic is important, it’s not the only factor that determines success.
Lead generation, on the other hand, refers to the process of identifying and attracting potential clients, or leads, who are interested in your services. Leads may provide their contact information, such as their email address or phone number, in exchange for access to valuable content or other resources.
Remember, in order for website traffic to convert into a lead they must provide some form of contact information. If they do not, they are just website traffic, potential prospect, and passer buyers.
It’s important to keep in mind that website traffic only becomes a lead if they provide some form of contact information. Without this information, they are merely potential prospects or passerby visitors.
It’s important to note that traffic and lead generation are not the same thing. You can have a lot of traffic without generating any leads, and you can generate leads with relatively low traffic. However, the ultimate goal is to have a balance of both: a steady stream of website traffic that converts into leads, and leads that convert into real estate sales.
In the next sections, we’ll explore some common reasons why your traffic and leads may not be converting into sales, and how to address these issues for greater success.