Your primary focus is growing your business by attracting more clients. So your number one focus should be to make it easy for people to find you.
Blog posts that are adapted for search engines, using relative real estate keywords, put your real estate business in the path of people who otherwise wouldn’t know about you.
Businesses that blog have 126% higher lead growth than those that don’t. — Hubspot
You likely already list your real estate services on your website, but blog posts give you room to outline your process, show you as a “go-to” authority, and detail all the extra value you add.
As you develop ideas for blog topics, keep them local. Provide your audience with helpful and specific information geared toward the locations that you cover. Remember as a realtor you do not sell homes, you sell the lifestyle of living in the community.
If you write blog articles about what it is like to live in the area, community events, local news, local market, restaurants, family-friendly activities, real estate tips, and trends in your area, your blog will reach more people in your city. You will reach buyers and sellers in your target location, build a local audience, and build credibility as a realtor.